Lago
PARK HOTEL GROUP

Logo Design. The identity for Lago centers on a bridge between Italian elegance and Asian influence. I used a clean, sophisticated typeface for 'Lago' to reflect the refined nature of Italian cuisine, while integrating a stylized pasta noodle - resembling an abstract chopstick- to represent the fusion of cultures. This design is intentionally minimalist, ensuring the brand feels both premium and accessible, and creating a distinct visual mark that communicates the unique culinary experience at the heart of the restaurant.